Frozen Bakery Versus Bread Market Dynamics

The global market for bread and bakery products is constantly evolving, offering the consumer traditional, original products, and used to be very stable. However, we have seen a significant change at market dynamics at post-Covid era.

First, the average daily consumption of bakery products per capita is contantly declining in the world. This trend is mainly due to change in the diet of the population, as a result of the saturation of the market with a wider and more diverse assortment of food products of different price categories, as well as the correlation between the consumption of these products and the level of income of the population in the analyzed period of time. An important role is played by increased competition and an increase in the share of low-capacity bakeries, mini-bakeries, retail chains with bakery shops. This all led to a steady decrease in the production volumes of larger manufacturers and a change in the structure of their production.

Demand for bakery products is constantly changing due to changing dietary patterns, demographic structure and population, income levels and public awareness of the properties of products and their availability at the market. Consumption of frozen bakery products is common in Europe (in 2020, the market sharewas 56.5%), and will also increase in other countries and regions due to the new technologies in production, long shelf life, high degree of readiness and increased investment in R&D of this industry. Refrigerated storage and transport and distribution channels are a prerequisite for the efficient operation of the supply chain in this market.

The market for bread and bakery products in Europe is currently quite stable. Despite the current situation, bakery products positioned as healthy(dietary and enriched), in particular, with the addition of grain products and a high content of dietary fiber, remain in demand; small-piece snack-type products intended for a snack during the day, food on the go, which include, in particular, crackers, croutons, crisp bread, biscuits, crackers, as well as pies, patties and doughnuts. Discrete technologies are being actively introduced using dry and liquid semi-finished products, frozen semi-finished products, etc. Companies must intensify activities to expand the assortment, develop import substitution, create related industries, diversify product markets.